I made a post on linkedin the other day about meme-to-value ratio in content strategy. you can see it here.

something I think is particularly important to note in this post: the metred measurement of communication.

like music, the dissemination of information follows a rhythm. this rhythm helps you, the transmitter of this information, better manage the attention spans of your audience.

> like hardcore dubstep or heavy metal, too much, too quickly, might overstimulate your audience.

> conversely, like lofi or soft acoustics, too little, too slowly, might lull your audience into boredom.

not surprisingly good comedy and good wiring also follow this rhythm, or should I say, a similar rhythmic system. it’s about mixing up the timing of things so that you retain attention spans; you work as an attention sink. you’re a black hole for consciousness.

anyway.

yesterday I exemplified this with a 2:1 meme-to-value ratio. continuing on that same train of thought, in the context of metred communication methods, you could, say, make something that a 6:2 ratio, or a 4:1, or a 5:3.

for all practical purposes there’s infinite ways of creating a ratio. so how do you pick one? its platform dependent, of course. it depends on what arena you’re operating in and what your goals are and what kind of content aesthetic you want to produce.

my point here is this simply: you need to lock in on a good cadence, and that cadence will be your edge with which you cut through all the other Noise on the internet.

you have to keep people on their toes.

something else I want to note here is the application of factoring — we’ll call them prime and composite metres — in present in this process.

2:1

6:2

4:1

5:3

in theory you could do things like, I don’t know, 18:6, or 34:12, or 12:4.

I’m not a math person! the point here is that you can stack basic (primary) strategies on top of each other to make something like a meta strategy or whatever.

this method of factoring strategies is very important for success in any given arena.

something to think about.